I get asked a lot about my top tips for setting up a blog or a small so I was really keen to share them with you!
If you can’t think of a business name, keep it simple: There’s a reason that my blog is just my name! I have had a few blog names and then fell out of love with them. If you can’t think of something smart or fun for your business name then scale it right back to something more traditional/timeless.
Research branding: Before I learnt a LOT about branding I would change my blogs colours, logo, fonts etc etc most weeks and waste hours doing so. Putting some effort into researching a cohesive brand/colour strategy has made me LOVE my branding and website. Adored Design is a great resource to learn more about this.
The design does matter: I would love to say that people don’t judge a book by its cover but with websites and site design they sadly do. Have you ever found a product on two different websites but found yourself actually trusting the website with the nicest, cleanest design more? Investing in your websites look is so worthwhile. You don’t have to be a tech or design genius as there are tonnes of small businesses who can do that all for you. Click here to see a great small business design agency!
Just start: The best thing you can do is just to start and not overthink things too much. You won’t know what designs or content you want to create until you’ve got a feel for things. It’s like buying a house. It’s good to move in and get a feel for space, the lighting etc and then start decorating as opposed to the other way around. If you fuss too much with the design beforehand, you’re almost guaranteed to change things when you get going so that time would have been wasted.
Comparison killed the cat: By all means, take inspiration from others but do not compare yourself, your website or your content to others. The more you compare, the more it will stump your creative flow! You’ll question all your moves and everything you do and will end up doing nothing as it will get done!
Know your customer/consumer: Most successful companies are really linear about who they are marketing themselves too. Three Countries Limited are not going to be marketing themselves to a motorhome owner anytime soon. They will be incredibly clear with looking at customers that are looking to upgrade their home and have the budget to do so! Same with you. If you are planning on being a parenting blogger, you cannot market yourself at people that don’t have kids. To be really specific you would want to target a mum with kids of a certain age. Ie targeting a mother of toddlers and not a mother of teenagers if that is what you want your content to be about. (click here if you are in the market for a conservatory by the way!)