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A Guide To Starting Selling Online

December 1, 2014

Nowadays, more and more people are looking to run businesses from home – whether as a main source of income or just to make a bit of extra money on the side. If you are one of these people, this is a short guide to give you a helping hand to get started in what can be a confusing and daunting world.

Decide What You Want to Sell

Before you do anything at all, you need to decide what you want to sell in the first place. Bear in mind that some things are going to be easier than others to shift. Are you planning to sell things in bulk or will they be one-off items? Are you planning to create the product yourself? How are you planning to spread the word about your business? Ideally, you should be aiming to find a niche rather than trying to break a market which is already jam-packed with products.

Start Off Small

Before you go too far down the path of online selling, you should aim to test the waters a little bit first. Try selling your items through an already established platform like eBay or Amazon. You could products over to people using a service like Shiply. This way, you won’t have to invest all the time and effort of creating your online store only to find that the product you are trying to sell isn’t all that popular. When you do have customers, it is worth getting their feedback so you can gauge their satisfaction levels.

Build Your Own Store

Once you have discovered that a line of products is particularly popular, you can now build your online store. Register a domain name that is short, snappy and easy to remember. Choose a web hosting service and start to design your website. You could either do this by yourself or hire a developer, but try to avoid making it too flashy as your aim is to make things as straightforward for your customers as possible.

Attract and Retain Customers

Once you have built your store, you need to get people coming to it. Start by promoting it on social media platforms like Facebook and Twitter. Create a blog page and fill it with interesting content that helps to attract more people to the site. Collect the email addresses of customers and continue to send them through promotions and offers that bring them back time and time again.

Keep On Top of Your Business

Succeeding in the world of business is all about being ready to adapt and change as time moves on. Once you have had success selling a particular product line, you may well start looking to do the same with other similar ones. Always get customer feedback whenever you can get it and be prepared to make changes as and when you need to. Ultimately, you should be aiming to make life as easy for your customers as it can possibly be.

*This is a collaborative post

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